By Nat Hodgson
Southern Nevada Home Builders Association
The Southern Nevada Home Builders Association recently launched a new “Start Fresh Buy New Las Vegas” marketing campaign to promote builder members’ new homes.
The campaign centers around the recently launched website, www.BuyNewHomesLV.com, which was developed by a subcommittee of the association’s Sales and Marketing Committee, SNHBA member Team AMC advertising agency and SNHBA online partner Builders Digital Experience.
The multi-media campaign presents information about the value of newly constructed homes compared with resale homes, and encourages potential homebuyers to ‘start fresh’ by purchasing a newly constructed home.
The association wants homebuyers to make an informed decision. For those who ask, ‘Is a new home the best choice for me?’ – knowing all the benefits can help them avoid a purchase that they won’t be happy with in the long run. They’re likely to incur significant, unexpected costs by purchasing an older resale home.
People lost track of the dream of homeownership over the past few years. The recession caused potential homebuyers to rethink their financial decisions, and rightly so. But when it comes to weighing the financial benefits of a new home compared with a resale home, buyers should consider more than just the sales’ prices.
A lot of people think new homes are more expensive based on sales’ prices and that’s where they stop. If they continue doing the math, they’ll find there’s much more to it – lower costs and more benefits. If they do the math, they’ll find there’s a lot of savings buying a new home, not only in lower monthly utility bills, but also lifestyle benefits.
The lifestyle benefits are huge. Everything is new – all the systems, appliances and materials, so from the start, buyers enjoy long-term warranty protection and years of repair-free living. With a new home, the buyer chooses their neighborhood and floorplan, and they can personalize the home to their own tastes. New home communities offer amenities that older communities don’t include, such as community centers, recreational amenities, trails and parks.
The Las Vegas real estate market is unique. We’ve seen a slow, measured, sustainable pattern of growth over the past several years that is projected to continue. Now, new homebuyers get more value than ever before, and nowhere is that more true than Las Vegas.