Start Fresh Buy New Las Vegas

By Nat Hodgson
Executive Director
Southern Nevada Home Builders Association

The Southern Nevada Home Builders Association recently launched a new “Start Fresh Buy New Las Vegas” marketing campaign to promote builder members’ new homes.

The campaign centers around the recently launched website, www.BuyNewHomesLV.com, which was developed by a subcommittee of the association’s Sales and Marketing Committee, SNHBA member Team AMC advertising agency and SNHBA online partner Builders Digital Experience.

The multi-media campaign presents information about the value of newly constructed homes compared with resale homes, and encourages potential homebuyers to ‘start fresh’ by purchasing a newly constructed home.

The association wants homebuyers to make an informed decision. For those who ask, ‘Is a new home the best choice for me?’ – knowing all the benefits can help them avoid a purchase that they won’t be happy with in the long run. They’re likely to incur significant, unexpected costs by purchasing an older resale home.

People lost track of the dream of homeownership over the past few years. The recession caused potential homebuyers to rethink their financial decisions, and rightly so. But when it comes to weighing the financial benefits of a new home compared with a resale home, buyers should consider more than just the sales’ prices.

A lot of people think new homes are more expensive based on sales’ prices and that’s where they stop. If they continue doing the math, they’ll find there’s much more to it – lower costs and more benefits. If they do the math, they’ll find there’s a lot of savings buying a new home, not only in lower monthly utility bills, but also lifestyle benefits.

The lifestyle benefits are huge. Everything is new – all the systems, appliances and materials, so from the start, buyers enjoy long-term warranty protection and years of repair-free living. With a new home, the buyer chooses their neighborhood and floorplan, and they can personalize the home to their own tastes. New home communities offer amenities that older communities don’t include, such as community centers, recreational amenities, trails and parks.

The Las Vegas real estate market is unique. We’ve seen a slow, measured, sustainable pattern of growth over the past several years that is projected to continue. Now, new homebuyers get more value than ever before, and nowhere is that more true than Las Vegas.

 

Millions of Spenders Are Ready to Come Back From the Mortgage Crisis

THE BLOOMBERG REPORT

The article, Millions of Spenders Are Ready to Come Back From the Mortgage Crisis, from www.bloomberg.com, reports that the number of people joining the rolls of those knocked from homeownership peaked seven years ago, so those blotches to their histories are starting to roll off the books right about now. The resulting improvement in credit scores means more Americans will find themselves with the ability and means to once again apply for loans, and not just for home purchases. “Improving credit scores might entice households to start borrowing more in general,” said Ralph McLaughlin, chief economist at real estate search engine Trulia. And what better time than now, when interest rates are so low. Negative events such as short sales, when a home is sold for less than what’s owed on it, and foreclosures generally roll off a person’s credit report after seven years, according to the three major providers of consumer credit scores and reports: Experian Plc, Equifax Inc. and TransUnion. With that anniversary fast approaching, better access to credit may be on the way for many. The obvious effect will be in stronger demand for homes, which may also translate into higher spending on durable goods such as appliances and furnishings, said Oubina. Consumers may also feel more comfortable applying for new credit cards, auto loans or other types of debt. A TransUnion study last year estimated that of the approximately 7 million consumers who were negatively impacted as the housing bubble burst -– including those who were either severely delinquent on their mortgages, negotiated a short sale or went into foreclosure — only 1.2 million had recovered enough by December 2014 to meet Fannie Mae selling guidelines. Based on their credit histories, the agency estimated that 2.2 million more could meet those criteria through 2019.

Here is the link to the entire article: http://www.bloomberg.com/news/articles/2016-07-07/america-s-post-foreclosure-consumers-are-ready-to-rejoin-economy

BUYNEWHOMESLV.COM

By Nat Hodgson
Executive Director
Southern Nevada Home Builders Association

The association is pleased to roll out a new multimedia marketing campaign – “Start Fresh Buy New Las Vegas” to educate potential home buyers about the benefits of purchasing a newly built home.

The campaign is centered on a new website, www.BuyNewHomesLV.com, which gives site visitors lots of information about the advantages of buying new, and numerous search features to find the new home in metro Las Vegas that’s right for them.

Buying a brand new home is one dream worth pursuing because it makes sense in so many ways – emotionally, geographically and financially. A lot of people lost track of that dream over the past few years. The Great Recession caused everyone to rethink their financial decisions, and rightly so. But when it comes to weighing the financial benefits of buying a new home versus a use one, buyers need to consider more than just the sales’ price.

The Start Fresh Buy New Las Vegas campaign will help buyers navigate the dilemma of whether they should consider buying a new home or a resale by offering long-term cost comparisons and other benefits to consider.

The association wants home buyers to have all the information they need to make an informed decision. If home buyers consider all the benefits of buying a new home, they’re going to make a decision that brings them happiness for years to come – not headaches and heartaches of problem-solving and surprise costs for repairs and improvements to a used home.

Home builders use the latest high-performance materials that are more energy efficient, which means much lower utility costs compared with older homes.

A lot of people believe that a new home is more expensive to buy than a used home – they look at the sales’ prices and that’s where they stop. But they need to continue doing the math. They’ll discover there’s much more to it than just sales’ price. It’s not unusual to buy a used home and discover very quickly that you need to immediately spent thousands of dollars, sometimes tens of thousands of dollars, on repairs and upgrades. You might discover you need a new roof – that’s about $40,000. You might need a new HVAC unit – that’s several thousand dollars. You don’t have those bills with a new home.

The lifestyle benefits are huge. Everything is new – all the systems, appliances and materials. So from the start, buyers enjoy long-term warranty protection and many years of repair-free living. They can choose their favorite floorplan and personalize it to meet their own tastes and needs.

The fact is, new home buyers now enjoy more value than ever before, and nowhere is that more true than in Las Vegas.